Iconic Twelve Apostles Set for Controversial Entry Fee
Visitors flocking to one of Australia’s most breathtaking natural wonders, the Twelve Apostles, are bracing for a significant change with the impending introduction of an entry fee. The Victorian government is poised to announce a new admission charge for this globally recognised collection of limestone monoliths, situated majestically off the coast of the Great Ocean Road. This move, expected to be officially unveiled on Monday, also includes the implementation of a booking system designed to better manage visitor numbers and alleviate parking pressures during peak periods.

The proposed fee aims to secure ongoing funding for the preservation and enhancement of the iconic Twelve Apostles precinct and the wider Great Ocean Road region. While the charge will apply to general visitors, there’s a notable exemption for local residents and members of the Eastern Maar First Nations community, recognising their deep connection to the land and sea.
Victorian Minister for Environment, Steve Dimopoulos, has articulated the government’s rationale, suggesting that it’s a matter of fairness for those who benefit from the destination to contribute to its upkeep. “The Twelve Apostles are visited by more than two million people each year, and the Great Ocean Road is visited by over six million people,” Mr. Dimopoulos stated. “We want even more people to come and enjoy it. We’re investing in the future of the Great Ocean Road region and making sure every single cent spent in the region stays there. It’s only fair that visitors to the region pay a small fee to visit this world-class destination so that we can maintain it for future generations.”
The Great Ocean Road Coast and Parks Authority has publicly endorsed the introduction of the fee, highlighting its crucial role in covering operational expenses and essential maintenance. In a statement released on Monday, the Authority emphasised the long-term benefits of this new funding model: “The Victorian Government is protecting the iconic Great Ocean Road coast and parks for future generations by establishing an ongoing funding source for reinvestment straight back into this special place. Introducing fees will cover the costs of operating and maintaining the new world-class tourism precinct and provide an additional revenue source for ongoing reinvestment in much-needed visitor infrastructure and environmental conservation.”
The introduction of these fees is expected to contribute significantly to:
- Operational Costs: Covering the day-to-day expenses associated with managing the popular tourist site, including staffing, site upkeep, and waste management.
- Maintenance and Repairs: Ensuring that the visitor facilities, viewing platforms, and surrounding infrastructure are kept in excellent condition.
- Infrastructure Development: Funding improvements to visitor amenities, such as enhanced viewing areas, better signage, and potentially expanded parking facilities.
- Environmental Conservation: Supporting initiatives aimed at protecting the fragile coastal ecosystems and marine life that characterise the region.

The government is set to commence consultations with key stakeholders on Monday to discuss and determine an appropriate fee structure. This process is expected to involve input from tourism operators, local businesses, community groups, and environmental organisations to ensure the fee is both sustainable and equitable.
The Great Ocean Road, a world-renowned scenic drive, attracts millions of visitors annually, drawn by its dramatic coastal vistas, pristine beaches, and the awe-inspiring Twelve Apostles. This new funding mechanism is intended to ensure that this natural heritage can be preserved and enjoyed by generations to come, while also enhancing the visitor experience through targeted investments in infrastructure and conservation efforts. The exact details of the fee, including the price and how it will be collected, are anticipated to be part of the official announcement.





