Apprentice Contestant Opens Up About Past Struggles with Addiction and Mental Health
A contestant on the popular BBC business competition, The Apprentice, has bravely revealed a history of significant mental health challenges and a period of heavy cocaine use, admitting he once spent up to £500 weekly on the drug. Kieran McCartney, a 27-year-old estate agent, detailed his struggles, clarifying that this period of addiction did not overlap with the filming of the show, which features Lord Sugar.
Mr McCartney shared that his mental health took a severe downturn following the tragic death of his father in 2022, when he was just 43. This profound loss plunged him into a deep depression. “When my dad died, I was quite depressed. I was in a bad way,” he told The Sun. “I kind of turned to drink, drugs. I was a bit suicidal.” He described going “off the rails for about six months,” where his consumption of alcohol and cocaine became a significant issue. Fortunately, he recognised the destructive path he was on. “But I realised it wasn’t good for me and I got myself out of that hole,” he added.

The financial toll of his cocaine habit was substantial. Mr McCartney disclosed that his weekly expenditure could have reached between £400 and £500. He is now in a much better financial and personal position. The estate agent, who works in Limehouse, east London, admitted to using his company phone to contact cocaine dealers, a practice that occurred both before and after his appearance on The Apprentice. He was clear, however, that he stopped using cocaine entirely several months after filming concluded, shifting his focus to his business aspirations.
Reflecting on his experience on the show, Mr McCartney acknowledged its demanding nature. “The Apprentice was an amazing experience — mentally very stressful,” he commented. “But I’m in a good place now.” He stressed that the temptation to use drugs was not present during the competition. “It didn’t even cross my mind once. I would have loved a beer, absolutely. It was summertime. It was hot. But drugs? No. Definitely not. I had about 200 cigarettes on me when I went into the house. That was it.”
The stakes on The Apprentice are high, with the winner receiving a £250,000 investment in their business and the opportunity to forge a partnership with Lord Sugar. This significant prize underscores the pressure and ambition inherent in the competition.
Seeking Support: Resources for Mental Health and Crisis
For individuals experiencing feelings of distress or struggling to cope, a range of support services are available:
- Samaritans: You can speak to the Samaritans in confidence by calling 116 123 (available in the UK and Republic of Ireland). Alternatively, you can email [email protected] or visit the Samaritans website to find details of your nearest branch.
- 988 Suicide and Crisis Lifeline (USA): If you are in the USA and need immediate mental health assistance, you can call or text 988. The 988lifeline.org website offers online chat access to this free, confidential crisis hotline, which is available 24 hours a day, seven days a week.
- Befrienders Worldwide: For those in other countries, www.befrienders.org provides a directory to find a helpline near you.
Mr McCartney’s candidness serves as a powerful reminder that even those who appear successful or are in the public eye can face profound personal battles. His journey from addiction and suicidal ideation to recovery and a renewed focus on his career highlights the importance of resilience and seeking help when needed. The competitive environment of The Apprentice, while offering immense opportunity, can also be a significant source of mental strain, making it crucial for contestants to have their own coping mechanisms and support systems in place, both during and after their time on the show. The narrative of overcoming such significant personal challenges can offer hope and inspiration to many.




