Chery Invites Aussies to Name Its Groundbreaking Diesel-Hybrid Ute
Chery is giving Australians the reins to christen its upcoming dual-cab ute, a vehicle poised to make waves as what the company claims is the ‘world’s first’ diesel plug-in hybrid (PHEV) ute. Currently identified only by its internal codename, the KP31, the ute’s final moniker will be decided by the Australian public through an engaging naming competition. This initiative highlights Chery’s commitment to engaging the local market before the vehicle officially launches between October and December this year.
The “Great Australian Chery Ute Naming Competition” is now live on the Chery Australia website. Enthusiasts and the general public are invited to submit their proposed names along with a brief justification for their choice. This collaborative approach aims to foster a sense of ownership and anticipation for Chery’s new entrant into the competitive Australian ute market.
Following the submission phase, Chery will meticulously review all entries. A shortlist of the most promising and fitting names will be compiled, and these finalists will then be presented to the public for a final vote. The winning submission will not only bestow the official name upon the ute but the winner will also be rewarded with the very first example of the production vehicle. This unique opportunity underscores the significance Chery places on this model’s debut in Australia.
A Glimpse of the Future: Design and Powertrain
A concept version of this innovative diesel PHEV ute was recently unveiled on Australian shores, showcasing a design that evokes the robust styling of established players like the Toyota HiLux and Ford Ranger. Under the bonnet, the concept features a 2.5-litre turbo-diesel engine, augmented by hybrid technology. This combination promises a compelling blend of traditional diesel grunt with the efficiency and torque benefits of electrification.
Chery has also confirmed plans for a petrol-powered PHEV variant, slated for release in 2027. This dual-powertrain strategy aims to cater to a broader spectrum of consumer preferences and driving needs.
Bridging the Gap: Performance and Capability
Distinguishing itself from its petrol-hybrid rivals, such as the Ford Ranger PHEV, GWM Cannon Alpha PHEV, and BYD Shark, the Chery ute leans into diesel power, aligning more closely with the established expectations of a traditional four-wheel-drive ute. Chery claims the vehicle will boast a substantial 1000kg payload capacity and a 3500kg towing capacity, figures that are directly competitive with existing non-hybrid diesel utes.
The added advantage, however, lies in the fuel efficiency gains offered by its hybrid technology. Chery asserts that its diesel engine is already approximately 10 per cent more fuel-efficient than comparable diesel engines on the market, with the PHEV system further enhancing this efficiency.
Engineering for Diverse Terrains
Chery’s engineering approach appears to be tailored to the specific demands of the Australian market. The diesel variants are expected to feature a robust leaf-sprung, live-axle rear suspension system, a configuration favoured for its durability and off-road prowess. This setup is designed to handle challenging terrains and heavy loads with confidence.
In contrast, the petrol PHEV version is being positioned to directly challenge models like the BYD Shark, focusing on on-road performance and refinement. This variant is slated to incorporate independent suspension all around, providing a more car-like driving experience for those who prioritise comfort and handling on paved surfaces.
Competition Details and Timeline
The Great Australian Chery Ute Naming Competition is officially open for entries and will close at 11:50 pm AEDT on Thursday, March 26, 2026. Reports indicate that the competition has already garnered significant interest, with an estimated 2000 entries submitted thus far.
Chery encourages prospective participants to visit their website to submit their creative name suggestions and explanations. This is a unique chance for Australians to leave their mark on a significant new vehicle entering the local market. The company is eager to hear the public’s ideas and looks forward to unveiling the name that will define its pioneering diesel-hybrid ute.
